A website that brings work in, not one that just exists.
Plenty of small businesses have a website nobody visits and nobody enquires through. The fix is rarely a redesign. It is being findable for what people actually search, and being clear once they arrive.
Most of the work is in one sentence.
The line at the top of a site decides whether the rest of it gets read, and whether anyone finds it in the first place. It is also the line most businesses write last.
“Delivering bespoke end to end solutions across the built environment.”
“We fit and repair flat roofs for shops and offices around Chicago.”
Nobody types the first one into a search box. The second says what you do, who it is for and where you are, which is what a customer searches for and what a search engine can match you to. Everything else on the site gets easier once that line is right.
Signs the site is not pulling its weight.
It has been up for years and has never produced an enquiry.
You cannot find it on Google unless you search the business name.
It looks wrong on a phone, which is where nearly everyone sees it.
Nobody can update it without going back to whoever built it.
It takes long enough to load that people give up first.
It describes what you do in words no customer would ever type.
How we build it.
Findable, quick, and clear, in that order. The look matters, but it matters after those three.
Work out what people search
The words customers actually use, which are usually plainer than the ones the industry uses.
Say what you do in one line
If a visitor cannot tell within a few seconds, the rest of the site never gets read.
Build it to load fast
Speed is the part visitors notice without noticing, and the part search engines measure directly.
Make getting in touch easy
One obvious way to make contact on every page, and it has to work on a phone.
Set it up to be found
The groundwork that lets search engines read it properly, plus your business listings pointing at it.
Leave you able to change it
You can update your own words and pages, and we are still here for anything larger.
Questions owners usually ask.
We already have a site. Does it all have to go?
How long does a small business site take?
Will we be able to update it ourselves?
Do you handle getting us onto Google?
What happens after it launches?
Tell us what your site is not doing.
Send us the address and what you wish it did. We will come back with a straight read on what is worth changing.